At U.S. LawShield, I am learning how all my skills from previous jobs affect the most important part of any business - the customers.

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My main role as Marketing Project Manager is to own a project from start to finish. In order to do this, I have to put myself in the customers' shoes and answer the question, what experience do I want to have when interacting with LawShield?

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From there, planning is easier. I can develop the deliverables and task out all the individual pieces to the proper people on my marketing team. Did you know it takes at least 3 teams to create a single promotional email? Copy, graphics, and development, plus additional departments are needed to execute just one direct sales piece.

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I take pride in gathering proper requirements and keeping track of all the moving parts of multiple projects at once. My background in the different types of marketing really shine because I have a unique understanding of what each person needs in order to be successful.

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In the midst of all this planning and project implementation, the most important thing remains on mind: the customers and their experiences.

I grew so much at LegalEASE by wearing all the unique hats of a marketer while learning about business development and mentorship.

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I became a content creator, graphic designer, and brand ambassador while creating a variety of enrollment materials for client companies such as Google, NVIDIA, and Marvell. I also learned how to follow a set of brand standards and disclaimers - all very important for insurance companies and employee benefits.

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I was the main support for the sales team by editing white papers, creating presentations, and managing their very robust tradeshow and event schedule.

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I even hired and mentored my first direct report all at LegalEASE. I took pride in training and teaching her because it meant that I have marketing skills to share.

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My experience at LegalEASE was a whirlwind of robust growth and it taught me that the world of marketing is vast... even if you wear all the hats, or just a few, there is always something new to learn.

 

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I treasure my experiences at Seidio, Inc. because that's where I realized I could have a career in marketing.​

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I remember sitting in a conference room with the marketing team, trying to create a radio ad script that would introduce the company's first waterproof case. I got worried when my colleagues shared their scripts, which were full of important features like the IP8 and MIL-STD drop test ratings, because my idea was different...

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I told a story.

 

I realized that the average buyer may not know what the IP68 standard meant. What customers cared about was keeping their phone safe from water and falls. I crafted a story to connect with our customers.

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In my ad, I reimagined a visit to the beach where listeners could envision themselves among the surf and the sand, worry-free. They wouldn't have to worry if their iPhone got wet, dropped, or scratched. They could simply enjoy their time.

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Every company is there to provide solutions - not just a product or service - and they need marketers to tell their stories.